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Harlem in Disorder: A Spatial History of How Racial Violence Changed in 1935

Joseph Mickler, "Harlem Shuffles Along, Blaming Reds for Riot. 'Sure Sumpin! Negroes Say of Shootings," New York Evening Journal, March 20, 1935, 3.

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Black-owned business signs (6) Six businesses were identified as having signs in their windows identifying them as Black owned. Stories in both white and Black newspapers presented such signs as a more widespread part of the disorder and as a key reason why Black-owned businesses were generally spared from damage and not looted. On placards and directly on windows with whitewash or soap were written “Colored,” "Black," and “This Store Owned by Colored,” the Afro-American reported. Three of the identified businesses fitted those generalizations, with a reporter for La Prensa describing signs that read "Colored" on a billiard hall and the Castle Inn on Lenox Avenue, and a sign reading "This is a Store Owned By Colored" in the Monterey Luncheonette reported by the Afro-American. Three other stores reportedly used a variation on those signs. Seven signs identifying a store named “Winnette’s Dresses” as a “Colored Store” are visible in both a photograph of an arrest taken during the disorder published in the Daily News, and a photograph taken the morning after the disorder showing a group of Black boys in front of the store published in the Afro-American.

The sign on the Williams's drug store used the same phrase, "Colored Store" with the additional phrase "Nix Jack," repeating the combination twice on its side windows. There is no information on the meaning of the phrase "Nix Jack." Roi Ottley, writing in his column in the New York Amsterdam News about the looting during the disorder as targeted at white-owned businesses, ended with an echo of that phrase: "THIS IS A COLORED COLUMN, NIX JACK!" The Cozy Shoppe customized the phrase to fit its name, rendering it as "Colored Shoppe." The Home News reporter departed from those descriptions, apparently confusing the nature of the signs displayed. Explaining how it was that "Most of the damage was done to shops which were known to be operated by white persons," the reporter claimed, "The colored persons who owned stores protected their shops against vandalism by picketing their establishments. They carried signs stating that the store was operated by colored people." No other sources mention pickets in front of Black-owned stores. There was no mention of signs being displayed in store windows in the Daily Mirror, New York American, New York Sun, or in Harlem's Black newspapers, the New York Age and New York Amsterdam News, or in the MCCH Report.

Signs appeared in Black-owned businesses as a response to windows being broken in nearby stores, providing material evidence that those throwing objects at windows chose their targets rather than being an irrational "mob." In some stories, those attacks were indiscriminate until signs appeared; other stories leave open the possibility that the signs reflected store owners' sense of the targets of those throwing objects at windows. "The mob made no choice, at first, of victims," in the most elaborate story, in the New York Evening Journal. "And then one colored man who owned a small restaurant pasted a sign in the window. It bore one word: 'Colored.' The mob passed him by and when others saw how the 'miracle' was worked, signs flashed up in store windows throughout West Harlem. Those owned by Negroes, in most cases, were not broken into." The dismissive tone of the story was typical of that newspaper's treatment of Black subjects; attributing the posting of signs to an individual and the protection from damage that resulted to a "miracle" diminished the decisions those on the streets made about what stores to target that Black store-owners recognized. By contrast, the Black reporter for the Afro-American, emphasized “Stores owned by colored persons in the rioting area had to rush improvised signs reading ‘Colored, “Black,” “This Store Owned by Colored," but cast the signs as based on an understanding of the intentions of those attacking stores, created "in order to be spared in the rain of bricks, whiskey bottles, and other missiles."

Briefer mentions in other newspaper stories generally echoed that framing. Among Black newspapers, the Norfolk Journal and Guide went furthest in emphasizing that Black-owned businesses initially were damaged: "Some Negro establishments were among the 200 which lost their plate-glass windows and had the window contents looted. Finally, some Negro stores in the affected area...had to resort to self preserving signs such as 'Colored' 'Owned by Colored' and 'Black.'" The Philadelphia Tribune ambiguously alluded to earlier attacks, while also erroneously expanding the violence to homes, reporting "Risks to live became so grave Tuesday night that Negroes put up signs on their stores and homes to indicate 'colored' lived there." Signs are simply presented as a response in the Indianapolis Recorder, "As the swarms of rioters swooped down upon the business district breaking store windows and stealing merchandise signs saying 'Colored Store' went up." Among white newspapers, those brief mentions emphasized the lack of damage to businesses that put up signs, without reference to what had happened earlier. Two such mentions came in additional stories in the New York Evening Journal. "The mob wrath in most instances touched no windows whose proprietors had had opportunity to scribble 'colored' in white chalk on the glass," wrote Joseph Mickler. Robert D. Levit similarly noted, "They carefully left unmolested those store which displayed hastily constructed signs with the word 'Colored.'" The story in the New York Post included a similar description, that "Many Negro storekeepers scrawled on their windows, with soap, the word 'colored' and the heat of the mob was never sufficient to cause the Negroes to attack their own." While stories in the Daily News did not mention signs, they appeared in the background of a photograph of two police officers making an arrest, drawing a mention in the caption: "On the dress store window are signs proclaiming it to be a ‘colored shop,’ to protect it from the raiding marauders."

Two more stories, in the New York Times and New York World-Telegram, described signs in windows the next day rather than during the disorder. Those signs may have gone up after the disorder, as storeowners became aware of details of the previous night's violence, or the white reporters may not have seen those signs during the disorder. The latter seems more likely. The signs in Winnette’s Dresses photographed after the disorder had been present, and photographed, during the disorder; likewise the sign on the Cozy Shoppe window filmed after the disorder was also reported during the disorder. In both the New York Times and New York World-Telegram stories, not only Black owners put up signs. "Negro proprietors had large white-washed signs on their windows announcing that 'This shop is run by COLORED people,'" the New York Times reported, adding, "Several white store owners took the cue and covered their windows with signs announcing that 'This store employs Negro workers.'" The previous year, the boycott campaign had tried to expand the number of stores with Black staff. Newspaper stories offered contradictory claims about whether such businesses were attacked during the disorder: the New York Post and Pittsburgh Courier reported they were spared, the Afro-American and Norfolk Journal and Guide reported they were among those damaged.

A further set of store-owners' responses are included in the New York World-Telegram. "On every Negro store in Harlem today there were signs bearing this legend, 'Colored Store.' One said:-'Do not break this window. This is colored.'" Also, "There are many Chinese restaurants in Harlem, and they have placed similar signs on their windows. Chain stores have filled their windows with empty pasteboard boxes. Others have nailed boards across their windows." The only other mentions of Chinese-owned businesses as targets of attacks were of a single Chinese laundry posting a sign reading "Me Colored Too," reported by the Associated Press, in the New York Herald Tribune and Daily News (two newspapers that otherwise did not mention signs in their stories on the disorder), and in Time Magazine. That sign captured the issue raised by attention to those businesses: how did those attacking white-owned businesses regard those from other ethnic groups. The New York World-Telegram story implied that Chinese-owned businesses, of which there were 209 (3.5%, 209 of 5791) dispersed throughout Black Harlem, were not attacked, that those on the streets during the disorder agreed their owners were "colored too." Newspaper stories in the New York Herald Tribune, Daily News, and New York World-Telegram about the laundry contradicted that view, reporting that the business' windows were broken after the sign was displayed. However, there are no other reports of damaged or looted Chinese-owned stores. By contrast, La Prensa reported several Hispanic-owned businesses that suffered damage and looting, and no mention that such stores sought to identify themselves as a "colored store." The final response described by New York World-Telegram offered further recognition among storeowners of who the violence targeted. Rather than signs identifying why they should be spared from attack, white-owned stores barricaded their windows, seeking to prevent damage from objects that would be thrown at them.
Herbert's Blue Diamond Jewelry store windows broken Herbert's Blue Diamond Jewelry store on the northeast corner of 125th Street and 7th Avenue had windows broken in the early hours of the disorder, beginning after police drove crowds on 125th Street toward 7th Avenue after 8.00 PM. Just how much damage the store suffered the store suffered is uncertain. "One brick was thrown through the window," the New York American reported, while the New York Post and New York Evening Journal reported windows on just one side of the store had been smashed, and the New York Herald Tribune that two windows were broken. The most damage was reported in an interview with Bernard Newman, the store manager, published in the Daily News. He claimed that fourteen "big show case windows" were broken. However, despite being attributed to the manager, the accuracy of that claim is questionable as the story also reported Newman as saying that "the mob jumped in the windows and scrambled for the jewelry," taking at least "Several thousand dollars worth" of merchandise. No other newspaper reported such looting; they all reported to the contrary that the store was not looted. "No attempt was made to loot the windows," according to the New York Herald Tribune, a statement echoed by the Home News. There was nothing to loot, in the New York American's story, as clerks had removed the display from the window. It was police arriving that prevented looting, according to the New York Evening Journal, describing the scene in typically sensational terms, "The emergency squad police swept into the mob with riot guns, drove the yelling, threatening men and women from their loot, and then guarded the store until armored trucks could remove the valuables." Newman was "deeply impressed with the police by the way they handled the situation in the vicinity of the store on the night of the riot," he told a MCCH investigator two months after the disorder, adding weight to the evidence that they did protect the store from being looted.

Two photographs show a smashed window and empty display that is likely a section of the windows of Herbert's Blue Diamond Jewelry store. Both show the same section of the window; in one there was a white man with his back to the camera looking in the window. The store was identified as a jewelry store by the captions to both photographs, and several bracelets and a pearl necklace can be seen on the back row of the display in the image that includes the white man (no example of that image being published has been found; it is part of the Bettman collection).
Embed from Getty Images
Only the caption of the photograph in the Afro-American gave a location for the store, on Lenox Avenue, so not at the address of Herbert's store. However, compelling details in the photograph point to Herbert's, namely the distinctive panels beneath the windows, which are visible in the Tax Department photographs of the store, most clearly in the section visible in the photograph of the building to the store's north on 7th Avenue. Mistakenly locating the store on Lenox Avenue, as the caption appears to have done, also occurred a story in the New York Evening Journal, quoting the manager! The Afro-American photo caption also reported that items had been taken from the store window, but did not use the term looting, instead describing merchandise "scattered in all directions" rather than taken. The image itself could equally well fit with the displays having been emptied by clerks, as several other newspapers reported, as with having been looted.

Whenever they arrived, police "were stationed in front of the store for the night," as the Home News put it, one of the few stores identified as receiving such protection. One patrolman standing in front of the store appears in a image taken by a photographer for World Wide Photos, published in the Burlington Free Press and several other newspapers. While the caption did not identify the store, the distinctive panels that decorated the exterior below the windows are visible behind the officer. He was armed with a "riot gun," a rifle rather than pistols regularly carried by police. Additional officers may have guarded other sections of the storefront. Four patrolmen with riot guns guarded the store in a New York Evening Journal story, three patrolmen in the Daily News, while the New York American and Home News reported two policemen guarded the store, and the New York Herald Tribune did not specify how many "police with riot guns." (Only the Afro-American mentioned police setting up "machine guns to prepare for pitched battle," weapons that were not part of police equipment). Clashes between those policemen and crowds are mentioned only by Bernard Newman, interviewed in the Daily News:
It looked for a while, according to Newman, as though the mob would crash the doors and pillage the store, despite three policemen with drawn guns who guarded the entrance. "We waited near the rear, ready to barricade ourselves in the cellar," Newman continued breathlessly, "but by some miracle the doors held."
In other reports, the police presence less dramatically deterred crowds from approaching the store windows. Police "patrolled in front of the building," in the New York Herald Tribune's account, "Their armament effectively preventing attack by looters," according to the New York American. A second patrolman with a riot gun was photographed guarding another store at the intersection of 7th Avenue and West 125th Street, likely the United Cigar Store across 7th Avenue from Herbert's Blue Diamond Jewelry on the northwest corner of 125th Street. Notwithstanding the police guards, no one arrested for breaking windows, or looting, was charged with targeting the jewelry store.

However many windows were broken, multiple rocks were apparently thrown at the store, as Newman displayed a collection of rocks to reporters from the New York Evening Journal, New York Post and Daily News, the later publishing a photograph of them. The United Cigar Store and the businesses on the other corners were also targeted during the disorder; Regal Shoes on the southeast corner was also reported looted, while the United Cigar Store on the northwest corner and the branch of the Chock Full O'Nuts restaurant chain on the southwest corner only had windows broken. Only three stores with broken windows are reported on West 125th Street east of 7th Avenue, suggesting that most of the crowd instead went north and south on the avenue, where there were multiple reports of looting and assaults, including the looting of another jewelry store, owned by Jack Sherloff, opposite Herbert's store by the Alhambra Theatre.

The broken windows in Herbert's Blue Diamond Jewelry store were more widely and extensively reported by the white press than any other damaged business. The prominent location of the business likely contributed to that coverage, as did the apparent willingness of the store manager, Bernard Newman, to speak with reporters.

The jewelry store is recorded at the address in the MCCH business survey in the second half of 1935 and is visible in the Tax Department photograph from sometime between 1939 and 1941.
Cozy Shoppe windows not broken Sometime during the disorder, "Colored Shoppe" was written in white on the window of the Cozy Shoppe at 2154 7th Avenue, on the southwest corner of 128th Street. That wording was reported in a story in the New York Post, and is visible in newsreel footage shot on 7th Avenue in front of the cleaning company two shopfronts to the south looking toward the Cozy Shoppe. The New York Evening Journal described alternative wording, "Colored Tea Shoppe," adding the sarcastic commentary that the owners had been "consistent even in the midst of the riot," "the need for speed apparently not making for simplified spelling" [i.e., shop rather than shoppe]. Both newspapers identified the business as the "Cozy Tea Shoppe," but the signage visible on the windows in the newsreel footage reads "Cozy Shoppe," with "Tea Room" in the windows running across the top of the entrance doors. The MCCH business survey and the drawing of the block by MCCH investigator James Tartar both recorded the business name as "Cozy Shop."

Both the New York Evening Journal and New York Post stories reported that the business suffered no damage, which the newsreel footage confirms. It shows both windows of the Cozy Shoppe intact and no debris in front of the store, in contrast to the two stores to the restaurant's south visible in the image, Lazar's cigar store and K. Percy's tailor and cleaning store. The glass is gone from the window to the right of the cigar store's entrance, and parts of the display are hanging out over the street, suggesting its contents have been taken, while a large hole is visible in the window to the left. The one visible window of the cleaning store closest to the camera is also missing a large section, with debris scattered on the street in front of it. The other three white-owned businesses in this block of 7th Avenue suffered similar damage and loss of merchandise. Unlike those five businesses, neither the condition of the Cozy Shoppe nor the other Black-owned business, a beauty parlor, was recorded in the survey undertaken by MCCH investigator James Tartar gathering information on police shooting Lloyd Hobbs on 128th Street just west of the intersection, suggesting that the beauty parlor was also undamaged. Across 7th Avenue from the Cozy Shoppe, the Black-owned Williams drug store did have windows broken, but those which had "Colored Store, Nix Jack!" written on them. So too did the Black-owned Battle's Pharmacy across 128th Street from the restaurant at 2156 7th Avenue.

The MCCH business survey misrecorded the address of the Cozy Tea Shoppe as 2158 7th Avenue, on the north rather than south side of 128th Street (there are several other mistakes and businesses missing from the MCCH survey for this block). The shop owners were part of the group of Black business-owners interviewed by MCCH staff conducting the business survey. The investigator described the Cozy Shoppe as "a moderate-sized restaurant, containing booths and tables for 30 people, & counter chairs for 8 or 9 more. It is quite clean, attractively furnished, & quality of food & service is high." The business had opened at this address six years ago, with three owners and five staff.

The business at 2154 7th Avenue in the Tax Department photograph taken between 1939 and 1941 has signwriting on the windows in a different style than appeared in the newsreel footage but must still be the Cozy Shoppe, as the restaurant appears in an advertising story in the New York Age in 1949.
Young's Hat store looted Around 9.00 PM, rocks thrown from the crowd at 125th Street and 7th Avenue broke the windows of Young's Hat Store at 201 West 125th Street. That was the time of a crowd reportedly broke through the cordon police had established at the intersection on to 125th Street. All the other stores in the building on the northwest corner of West 125th Street and 7th Avenue that housed Young's Hat store also had their windows broken sometime during the disorder; to the east, Minks Haberdashery and the United Cigar store on the corner; and to the west, the Savon Clothes store, the General Stationery & Supplies store and the Willow Cafeteria. While the New York Herald Tribune, New York American, and Daily Mirror included the store as among those whose windows were broken around this time, a reporter from the New York Evening Journal, Joseph Mickler interviewed a clerk, Harry Krantz, who also described looting:
About 9 o'clock last night the first gang began throwing ricks at my place and they broke the windows right out. Then they helped themselves to a new hat all around.
They laughed when they did it and were having a great time--but they meant business.
Mickler's story mistakenly gave the address as 201 West 126th Street, but the MCCH business survey located the store on 125th Street. The looting was later confirmed by a manager at the offices of the hat store chain, who told a MCCH investigator who visited on May 15, 1935 "that some stock was stolen from the window display." While numerous stores at this intersection, and all those in the building along 125th Street towards 8th Avenue had their windows broken during the disorder, only those on 7th Avenue were also looted -- except Herbert's Blue Diamond jewelry store across 7th Avenue from Young's Hat store, which police guardedt. Police made only one arrest for looting in this area, at a shoe store on the southeast corner of the intersection diagonally across from the hat store. That arrest came around 11.00 PM, several hours after Krantz reported being attacked; in the interval more police had arrived and crowds had moved away from the area, providing an opportunity to make arrests lacking earlier.

Krantz did not put a value on the stock taken during the disorder, but losses the store suffered did not cause it to go out of business, perhaps because only goods from the window display were stolen. The white-owned store appears in the MCCH business survey (although the location cannot be clearly seen in the Tax Department photographs of the corner from 1939-1941).
Sam Katz's shop windows not broken The windows of Sam Katz's store at 2274 7th Avenue were not broken during the disorder. Two Black "boys" stood in front of the store and protected the windows, according to stories in two white newspapers. Both reporters spoke to Katz; neither appear to have spoken to the boys. The New York Post provided the most details of the boys' actions, reporting that they "stood throughout the trouble in front of the glazier's shop, shouting to passing crowds that he was a friend of the Negroes." The New York Evening Journal simply stated that the boys were "on guard outside" the store. Just why the boys would have guarded the store is not mentioned. The New York Post quoted Katz as saying "the boys were volunteers, and he knew nothing about it until this morning." The New York Evening Journal likewise reported he did not know the boys were at his store; instead when he arrived at the store, "I found I had some colored friends." It is not made clear in either story if Katz knew the boys.

The store was on the block between 133rd and 134th Streets, north of most of the reported violence on 7th Avenue. There were two reports of broken windows north of 135th Street, in Moskowitz's tailor's shop two blocks north and a shoe repair shop two blocks further north. Around three-quarters of the businesses on the block were white-owned, more than in surrounding blocks.

While both stories describe Katz as a glazier, his business is recorded in the MCCH business survey as awnings and window shades. The signage on the store is not visible in the Tax Department photograph taken between 1939 and 1941.