This page was created by Anonymous.

This site requires Javascript to be turned on. Please enable Javascript and reload the page.

Harlem in Disorder: A Spatial History of How Racial Violence Changed in 1935

"'Me Colored Too' Sign Fails Chinese Harlem," New York Herald Tribune, March 21, 1935, 1.

This page has tags:

Contents of this tag:

This page is referenced by:

Black-owned business signs (6) Six businesses were identified as having signs in their windows identifying them as Black owned. Stories in both white and Black newspapers presented such signs as a more widespread part of the disorder and as a key reason why Black-owned businesses were generally spared from damage and not looted. On placards and directly on windows with whitewash or soap were written “Colored,” "Black," and “This Store Owned by Colored,” the Afro-American reported. Three of the identified businesses fitted those generalizations, with a reporter for La Prensa describing signs that read "Colored" on a billiard hall and the Castle Inn on Lenox Avenue, and a sign reading "This is a Store Owned By Colored" in the Monterey Luncheonette reported by the Afro-American. Three other stores reportedly used a variation on those signs. Seven signs identifying a store named “Winnette’s Dresses” as a “Colored Store” are visible in both a photograph of an arrest taken during the disorder published in the Daily News, and a photograph taken the morning after the disorder showing a group of Black boys in front of the store published in the Afro-American.

The sign on the Williams's drug store used the same phrase, "Colored Store" with the additional phrase "Nix Jack," repeating the combination twice on its side windows. There is no information on the meaning of the phrase "Nix Jack." Roi Ottley, writing in his column in the New York Amsterdam News about the looting during the disorder as targeted at white-owned businesses, ended with an echo of that phrase: "THIS IS A COLORED COLUMN, NIX JACK!" The Cozy Shoppe customized the phrase to fit its name, rendering it as "Colored Shoppe." The Home News reporter departed from those descriptions, apparently confusing the nature of the signs displayed. Explaining how it was that "Most of the damage was done to shops which were known to be operated by white persons," the reporter claimed, "The colored persons who owned stores protected their shops against vandalism by picketing their establishments. They carried signs stating that the store was operated by colored people." No other sources mention pickets in front of Black-owned stores. There was no mention of signs being displayed in store windows in the Daily Mirror, New York American, New York Sun, or in Harlem's Black newspapers, the New York Age and New York Amsterdam News, or in the MCCH Report.

Signs appeared in Black-owned businesses as a response to windows being broken in nearby stores, providing material evidence that those throwing objects at windows chose their targets rather than being an irrational "mob." In some stories, those attacks were indiscriminate until signs appeared; other stories leave open the possibility that the signs reflected store owners' sense of the targets of those throwing objects at windows. "The mob made no choice, at first, of victims," in the most elaborate story, in the New York Evening Journal. "And then one colored man who owned a small restaurant pasted a sign in the window. It bore one word: 'Colored.' The mob passed him by and when others saw how the 'miracle' was worked, signs flashed up in store windows throughout West Harlem. Those owned by Negroes, in most cases, were not broken into." The dismissive tone of the story was typical of that newspaper's treatment of Black subjects; attributing the posting of signs to an individual and the protection from damage that resulted to a "miracle" diminished the decisions those on the streets made about what stores to target that Black store-owners recognized. By contrast, the Black reporter for the Afro-American, emphasized “Stores owned by colored persons in the rioting area had to rush improvised signs reading ‘Colored, “Black,” “This Store Owned by Colored," but cast the signs as based on an understanding of the intentions of those attacking stores, created "in order to be spared in the rain of bricks, whiskey bottles, and other missiles."

Briefer mentions in other newspaper stories generally echoed that framing. Among Black newspapers, the Norfolk Journal and Guide went furthest in emphasizing that Black-owned businesses initially were damaged: "Some Negro establishments were among the 200 which lost their plate-glass windows and had the window contents looted. Finally, some Negro stores in the affected area...had to resort to self preserving signs such as 'Colored' 'Owned by Colored' and 'Black.'" The Philadelphia Tribune ambiguously alluded to earlier attacks, while also erroneously expanding the violence to homes, reporting "Risks to live became so grave Tuesday night that Negroes put up signs on their stores and homes to indicate 'colored' lived there." Signs are simply presented as a response in the Indianapolis Recorder, "As the swarms of rioters swooped down upon the business district breaking store windows and stealing merchandise signs saying 'Colored Store' went up." Among white newspapers, those brief mentions emphasized the lack of damage to businesses that put up signs, without reference to what had happened earlier. Two such mentions came in additional stories in the New York Evening Journal. "The mob wrath in most instances touched no windows whose proprietors had had opportunity to scribble 'colored' in white chalk on the glass," wrote Joseph Mickler. Robert D. Levit similarly noted, "They carefully left unmolested those store which displayed hastily constructed signs with the word 'Colored.'" The story in the New York Post included a similar description, that "Many Negro storekeepers scrawled on their windows, with soap, the word 'colored' and the heat of the mob was never sufficient to cause the Negroes to attack their own." While stories in the Daily News did not mention signs, they appeared in the background of a photograph of two police officers making an arrest, drawing a mention in the caption: "On the dress store window are signs proclaiming it to be a ‘colored shop,’ to protect it from the raiding marauders."

Two more stories, in the New York Times and New York World-Telegram, described signs in windows the next day rather than during the disorder. Those signs may have gone up after the disorder, as storeowners became aware of details of the previous night's violence, or the white reporters may not have seen those signs during the disorder. The latter seems more likely. The signs in Winnette’s Dresses photographed after the disorder had been present, and photographed, during the disorder; likewise the sign on the Cozy Shoppe window filmed after the disorder was also reported during the disorder. In both the New York Times and New York World-Telegram stories, not only Black owners put up signs. "Negro proprietors had large white-washed signs on their windows announcing that 'This shop is run by COLORED people,'" the New York Times reported, adding, "Several white store owners took the cue and covered their windows with signs announcing that 'This store employs Negro workers.'" The previous year, the boycott campaign had tried to expand the number of stores with Black staff. Newspaper stories offered contradictory claims about whether such businesses were attacked during the disorder: the New York Post and Pittsburgh Courier reported they were spared, the Afro-American and Norfolk Journal and Guide reported they were among those damaged.

A further set of store-owners' responses are included in the New York World-Telegram. "On every Negro store in Harlem today there were signs bearing this legend, 'Colored Store.' One said:-'Do not break this window. This is colored.'" Also, "There are many Chinese restaurants in Harlem, and they have placed similar signs on their windows. Chain stores have filled their windows with empty pasteboard boxes. Others have nailed boards across their windows." The only other mentions of Chinese-owned businesses as targets of attacks were of a single Chinese laundry posting a sign reading "Me Colored Too," reported by the Associated Press, in the New York Herald Tribune and Daily News (two newspapers that otherwise did not mention signs in their stories on the disorder), and in Time Magazine. That sign captured the issue raised by attention to those businesses: how did those attacking white-owned businesses regard those from other ethnic groups. The New York World-Telegram story implied that Chinese-owned businesses, of which there were 209 (3.5%, 209 of 5791) dispersed throughout Black Harlem, were not attacked, that those on the streets during the disorder agreed their owners were "colored too." Newspaper stories in the New York Herald Tribune, Daily News, and New York World-Telegram about the laundry contradicted that view, reporting that the business' windows were broken after the sign was displayed. However, there are no other reports of damaged or looted Chinese-owned stores. By contrast, La Prensa reported several Hispanic-owned businesses that suffered damage and looting, and no mention that such stores sought to identify themselves as a "colored store." The final response described by New York World-Telegram offered further recognition among storeowners of who the violence targeted. Rather than signs identifying why they should be spared from attack, white-owned stores barricaded their windows, seeking to prevent damage from objects that would be thrown at them.
Laundry window broken A laundry at 367 Lenox Avenue had its window broken during the disorder. The Chinese owner had tried to protect his store by emulating Black business owners in putting a sign in his window identifying it as not a white-owned business. Where the signs that appeared on Black-owned stores read "Colored Store," “Colored,” “Black,” and “This Store Owned by Colored,” the Chinese laundryman's sign read "Me Colored Too." It failed to deter one or more people in the crowds on the street from smashing the window. None of those arrested for breaking windows during the disorder were charged with targeting this store.

Together with the damage done to Hispanic-owned businesses on and around West 116th Street, the windows broken in the laundry highlight both that Harlem's business sector was composed of more than just the Black and white owners mentioned in newspaper stories, and that the crowd's targets during the disorder were not limited to businesses owned by whites. While several Hispanic-owned businesses were among those reported damaged or looted during the disorder, this laundry is the only Chinese-owned business mentioned in the sources. However, the information on the Hispanic-owned businesses was found only in La Prensa; no Chinese-language publication that reported on the disorder has been found. Chinese-owned laundries and restaurants were an established and pervasive presence in Harlem. The MCCH business survey taken in the second half of 1935 recorded 209 Chinese-owned businesses (3.5%, 209 of 5971), including 176 laundries and twenty-three restaurants dispersed throughout the area from 110th to 155th Street, from east of Amsterdam Avenue to the west of Madison Avenue.

None of the four Black-owned businesses recorded as being on this block in the MCCH business survey — a beauty parlor next door and a tailor four buildings north, and a candy store and grocery store across the avenue to the south at 360 Lenox Avenue — are reported to have put signs in their windows, so where the laundry owner got his inspiration from is uncertain. Several white-owned businesses around the laundry reported being looted. Irving Stekin, who owned a grocery store one buildings north of the laundry complained that the crowds in the area were too large for police on the scene to control, according to a report in the New York World-Telegram. His store, at 371 Lenox Avenue, and another he owned at 363 Lenox Avenue, and Michael D'Agostino's business at 361 Lenox Avenue were all looted, as were stores at 372 and 374 Lenox Avenue across the street. The South Harlem Rotisserie at 365 Lenox Avenue, like the laundry, only had windows broken. Attacks on businesses in this area likely began around 11:30 PM.

The laundry and its sign were reported by the Associated Press and in the New York Herald Tribune and Daily News as a vignette separate from the stories they published about the events of the disorder. In this form, it was presented as a joke at the expense of the Chinese laundryman. The New York Herald Tribune's story read:
The proprietor of a Chinese laundry at 367 Lenox Avenue resorted to a futile trick yesterday to protect his shop from Harlem rioters. His Negro neighbors hung signs bearing the word "Colored" in their store windows on reports that the rioters would not molest places occupied by Negroes. The laundryman hung out a large placard inscribed "Me colored too." Someone promptly smashed his window.
An additional layer of racist language was added to the story in the Daily News, with the proprietor becoming "the oriental boss ironer," the "futile" trick becoming "wily," and the laundryman hanging out the sign becoming "the clever (or so he thought) laundryman." Louise Thompson also mentioned the sign in her memoir as a joke, "a humorous side" to the disorder in the first transcription and "an ironically humorous incident" in the edited version. Similarly, Langston Hughes mentioned the sign as a "touch of humor" in his biography of Lt. Battle; based on the interview notes, Battle himself did not mention the sign.

Two other sources mention the laundry and its sign without treating it as a joke, seemingly having missed the context of the information as they also departed from the account in other details and omitted the address of the business. “A Chinese laundryman pasted a placard inscribed 'Me colored, too,' and two Negroes immediately shattered his window,” the New York World-Telegram reported in a story that shifted the events to the night after the disorder. A story in the Black-owned Indianapolis Recorder folded the laundry into its discussion of signs being put up to identify Black-owned businesses, and reported that the sign in the laundry has the same result as those in Black-owned businesses: "His place was not touched." As this is the only source presenting that version of the events, the laundry is treated here as having broken windows.

The laundry appears in the MCCH business survey taken from June to December 1935, and is visible later, between 1939 and 1941, when the Tax Department photograph of the building was taken.
Looting with staff or owners present (12) When the disorder began in early evening, many stores in Harlem were still open for business, as a number remained open until late evening. As a result, some of the men and women working in those stores were present when they were attacked and looted (most around West 125th Street, where the disorder began, but others further away). Some of those in stores initially tried to move merchandise from display windows to prevent it from being taken. Both Jack Sherloff and Max Greenwald had to give up those efforts in the face of objects being thrown at the windows. More often stones thrown at the store windows kept those inside away from the storefront, driving them to hide in the rear rooms or to flee the building entirely before anyone actually entered the store. Mrs. Salefas fled flying glass from shattered windows to hide in a rear storeroom. Harry Piskin remained while stones were thrown through the windows of his laundry, but left when someone shot a bullet into the store. A white staff member in Chronis’ restaurant hid in the washroom, while two Black workers left the store. Four staff from the Greenfield auto equipment store fled the building into the rear yard after a group of men came through a broken window. Mario Pravia and his wife, Irving Stekin, and clerks in Estelle Cohen’s store and Young’s hat store watched from the store as stones smashed the glass and goods were taken from window displays. Louise Thompson also recounted looking in a grocery store on West 124th Street and 7th Avenue that "was dark, all of the windows were broken and all I could see was a man peeking out from the back." Such accounts highlight that the objects thrown at stores cleared the way for looting not just by providing a means of entering the store but by ensuring there was no one inside to protect the merchandise.

In only two instances were owners and staff apparently directly involved in merchandise being taken, circumstances that amounted to robbery rather than burglary. Morris Towbin alleged that Edward Larry and seven others came into store and threatened him and a clerk with knives as they attacked and looted the store, then forced them into the store basement. A second man, Louis Tonick, one of the ten white men arrested during the disorder, was also charged with robbery, but there is no information regarding the location or details of those events.

Irving Stekin waited two hours before a police car containing two officers arrived in response to his call for help, a detail reported in the New York Sun, New York Post, and New York World-Telegram. When they arrived, he told the city comptroller that "The police didn't do anything. They couldn't do anything. The mob was too big for them," according to a report in the World-Telegram. Others working in stores received no help at all from police. The white worker in Chronis’ restaurant phoned police before hiding; no one responded to his call. Estelle Cohen phoned both the police station and police headquarters after the staff member inside her store called her; she wrote to Mayor La Guardia that their responses was “that all the men were out and that all windows were being smashed." Harry Piskin left his laundry to go in search of police; neither the officer he found on post at a nearby corner nor an officer at the police stationhouse on West 123rd Street would come to the store. (Benjamin Zelvin waited for police to arrive before leaving his store, but those officers clearly did not remain to guard the business as he seemed to have expected as it was looted later in the disorder.)

While almost all the white businessowners in Harlem lived outside the neighborhood, some did return to their closed businesses when they learned of the disorder. Herman Young was one of the few white storeowners who lived in Harlem, above his store; he came downstairs when he heard glass smashing and interrupted a group of men looting his hardware store. His arrival likely prevented that group from taking much merchandise, but Young was hit by a rock and taken to Harlem Hospital (likely leaving his damaged store exposed to looting by others, as his total loss of $500 is far more than the four men could have taken). After a call from a clerk in the store, Estelle Cohen sent someone, likely her sons, to board up the damaged windows of her store. That barrier did not prevent subsequent looting. George Chronis also likely received a call from his staff, but police prevented him from getting to his lunchroom until 1 AM, to find it completely destroyed and a white staff member still hiding. Anthony Avitable also arrived too late to protect his food market, seeing crowds attacking the store as he drove across the 138th Street bridge from the Bronx just after midnight, so went directly to the police station rather than to his business. It still took forty-five minutes for police to arrive at the business. Herbert Canter, who owned a pharmacy at 419 Lenox Avenue, arrived there at 11 PM, earlier than Chronis and Avitable and may have been more successful in protecting his business. He testified in the Municipal Court trial of Anna Rosenberg's suit for damages about what he saw on Lenox Avenue after he arrived, but there is no mention of damage to his store.

Black storeowners had more success than their white counterparts in protecting their stores from attack and looting. Several posted signs in their stores reading “Colored,” “Black,” and “This Store Owned by Colored,” according to the Afro-American, that caused crowds to pass them by. A Chinese storeowner who tried to emulate that tactic apparently did not have the same success, as the New York Herald Tribune reported that after he posted a sign reading “Me colored too,” his store windows were broken. Some of the Black storeowners who wrote signs may have been open for business when the disorder reached them, or could have returned to closed businesses, which they could do more readily than white storeowners as most lived in Harlem (Fred Campbell did not).