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• 1 2021-11-01T19:47:39+00:00 Black-owned business signs (6) 93 plain 2024-06-15T18:59:21+00:00 Six businesses were identified as having signs in their windows identifying them as Black owned. Stories in both white and Black newspapers presented such signs as a more widespread part of the disorder and as a key reason why Black-owned businesses were generally spared from damage and not looted. On placards and directly on windows with whitewash or soap were written “Colored,” "Black," and “This Store Owned by Colored,” the Afro-American reported. Three of the identified businesses fitted those generalizations, with a reporter for La Prensa describing signs that read "Colored" on a billiard hall and the Castle Inn on Lenox Avenue, and a sign reading "This is a Store Owned By Colored" in the Monterey Luncheonette reported by the Afro-American. Three other stores reportedly used a variation on those signs. Seven signs identifying a store named “Winnette’s Dresses” as a “Colored Store” are visible in both a photograph of an arrest taken during the disorder published in the Daily News, and a photograph taken the morning after the disorder showing a group of Black boys in front of the store published in the Afro-American.
  
  
  
  The sign on the Williams's drug store used the same phrase, "Colored Store" with the additional phrase "Nix Jack," repeating the combination twice on its side windows. There is no information on the meaning of the phrase "Nix Jack." Roi Ottley, writing in his column in the New York Amsterdam News about the looting during the disorder as targeted at white-owned businesses, ended with an echo of that phrase: "THIS IS A COLORED COLUMN, NIX JACK!" The Cozy Shoppe customized its sign to fit its name, rendering it as "Colored Shoppe." The Home News reporter departed from those descriptions, apparently confusing the nature of the signs displayed. Explaining how it was that "Most of the damage was done to shops which were known to be operated by white persons," the reporter claimed, "The colored persons who owned stores protected their shops against vandalism by picketing their establishments. They carried signs stating that the store was operated by colored people." No other sources mention pickets in front of Black-owned stores. There was no mention of signs being displayed in store windows in the Daily Mirror, New York American, New York Sun, or in Harlem's Black newspapers, the New York Age and New York Amsterdam News, or in the Mayor's Commission (MCCH) Report.
  
  Signs appeared in Black-owned businesses as a response to windows being broken in nearby stores, providing material evidence that those throwing objects at windows chose their targets rather than being an irrational "mob." In some stories, those attacks were indiscriminate until signs appeared; other stories leave open the possibility that the signs reflected store owners' sense of the targets of those throwing objects at windows. "The mob made no choice, at first, of victims," in the most elaborate story, in the New York Evening Journal. "And then one colored man who owned a small restaurant pasted a sign in the window. It bore one word: 'Colored.' The mob passed him by and when others saw how the 'miracle' was worked, signs flashed up in store windows throughout West Harlem. Those owned by Negroes, in most cases, were not broken into." The dismissive tone of the story was typical of that newspaper's treatment of Black subjects; attributing the posting of signs to an individual and the protection from damage that resulted to a "miracle" diminished the decisions those on the streets made about what stores to target that Black store-owners recognized. By contrast, the Black reporter for the Afro-American, emphasized “Stores owned by colored persons in the rioting area had to rush improvised signs reading ‘Colored, “Black,” “This Store Owned by Colored," but cast the signs as based on an understanding of the intentions of those attacking stores, created "in order to be spared in the rain of bricks, whiskey bottles, and other missiles."
  
  Briefer mentions in other newspaper stories generally echoed that framing. Among Black newspapers, the Norfolk Journal and Guide went furthest in emphasizing that Black-owned businesses initially were damaged: "Some Negro establishments were among the 200 which lost their plate-glass windows and had the window contents looted. Finally, some Negro stores in the affected area...had to resort to self preserving signs such as 'Colored' 'Owned by Colored' and 'Black.'" The Philadelphia Tribune ambiguously alluded to earlier attacks, while also erroneously expanding the violence to homes, reporting "Risks to live became so grave Tuesday night that Negroes put up signs on their stores and homes to indicate 'colored' lived there." Signs are simply presented as a response in the Indianapolis Recorder, "As the swarms of rioters swooped down upon the business district breaking store windows and stealing merchandise signs saying 'Colored Store' went up." Among white newspapers, those brief mentions emphasized the lack of damage to businesses that put up signs, without reference to what had happened earlier. Two such mentions came in additional stories in the New York Evening Journal. "The mob wrath in most instances touched no windows whose proprietors had had opportunity to scribble 'colored' in white chalk on the glass," wrote Joseph Mickler. Robert D. Levit similarly noted, "They carefully left unmolested those store which displayed hastily constructed signs with the word 'Colored.'" The story in the New York Post included a similar description, that "Many Negro storekeepers scrawled on their windows, with soap, the word 'colored' and the heat of the mob was never sufficient to cause the Negroes to attack their own." While stories in the Daily News did not mention signs, they appeared in the background of a photograph of two police officers making an arrest, drawing a mention in the caption: "On the dress store window are signs proclaiming it to be a 'colored shop,' to protect it from the raiding marauders."
  
  Two more stories, in the New York Times and New York World-Telegram, described signs in windows the next day rather than during the disorder. Those signs may have gone up after the disorder, as storeowners became aware of details of the previous night's violence, or the white reporters may not have seen those signs during the disorder. The latter seems more likely. The signs in Winnette’s Dresses photographed after the disorder had also been present and photographed during the disorder. Likewise, the sign on the Cozy Shoppe window filmed after the disorder was also reported during the disorder. In both the New York Times and New York World-Telegram stories, Black owners weren't the only ones to put up signs. "Negro proprietors had large white-washed signs on their windows announcing that 'This shop is run by COLORED people,'" the New York Times reported, adding, "Several white store owners took the cue and covered their windows with signs announcing that 'This store employs Negro workers.'" The previous year, the boycott campaign had tried to expand the number of stores with Black staff. Newspaper stories offered contradictory claims about whether such businesses were attacked during the disorder: the New York Post and Pittsburgh Courier reported they were spared, while the Afro-American and Norfolk Journal and Guide reported they were among those damaged.
  
  A further set of store owners' responses were included in the New York World-Telegram: "On every Negro store in Harlem today there were signs bearing this legend, 'Colored Store.' One said:-'Do not break this window. This is colored.'" Also, "There are many Chinese restaurants in Harlem, and they have placed similar signs on their windows. Chain stores have filled their windows with empty pasteboard boxes. Others have nailed boards across their windows." The only other mentions of Chinese-owned businesses as targets of attacks were of a single Chinese laundry posting a sign reading "Me Colored Too," reported by the Associated Press, in the New York Herald Tribune and Daily News (two newspapers that otherwise did not mention signs in their stories on the disorder), and in Time Magazine. That sign captured the issue raised by attention to those businesses: how did those attacking white-owned businesses regard those from other ethnic groups? The New York World-Telegram story implied that Chinese-owned businesses, of which there were 209 (3.5%, 209 of 5791) dispersed throughout Black Harlem, were not attacked because those on the streets during the disorder agreed their owners were "colored too." Newspaper stories in the New York Herald Tribune, Daily News, and New York World-Telegram about the laundry contradicted that view, reporting that the businesss' windows were broken after the sign was displayed. However, there are no other reports of damaged or looted Chinese-owned stores. By contrast, La Prensa reported several Hispanic-owned businesses suffered damage and looting, but made no mention that such stores sought to identify themselves as a "colored store." The author of that story, however, did not appear to understand the intent of the signs, seeing them as an effort to establish a racial divide in the neighborhood, to segregate Black and white residents. The final response described by New York World-Telegram offered further recognition among storeowners of who the violence targeted. Rather than signs identifying why they should be spared from attack, white-owned stores barricaded their windows, seeking to prevent damage from objects that would be thrown at them.