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Harlem in Disorder: A Spatial History of How Racial Violence Changed in 1935

Herbert's Blue Diamond Jewelry store windows broken

Herbert's Blue Diamond Jewelry store on the northeast corner of 125th Street and 7th Avenue had windows broken in the early hours of the disorder, beginning after police drove crowds on 125th Street toward 7th Avenue after 8.00 PM. Just how much damage the store suffered the store suffered is uncertain. "One brick was thrown through the window," the New York American reported, while the New York Post and New York Evening Journal reported windows on just one side of the store had been smashed, and the New York Herald Tribune that two windows were broken. The most damage was reported in an interview with Bernard Newman, the store manager, published in the Daily News. He claimed that fourteen "big show case windows" were broken. However, despite being attributed to the manager, the accuracy of that claim is questionable as the story also reported Newman as saying that "the mob jumped in the windows and scrambled for the jewelry," taking at least "Several thousand dollars worth" of merchandise. No other newspaper reported such looting; they all reported to the contrary that the store was not looted. "No attempt was made to loot the windows," according to the New York Herald Tribune, a statement echoed by the Home News. There was nothing to loot, in the New York American's story, as clerks had removed the display from the window. It was police arriving that prevented looting, according to the New York Evening Journal, describing the scene in typically sensational terms, "The emergency squad police swept into the mob with riot guns, drove the yelling, threatening men and women from their loot, and then guarded the store until armored trucks could remove the valuables." Newman was "deeply impressed with the police by the way they handled the situation in the vicinity of the store on the night of the riot," he told a MCCH investigator two months after the disorder, adding weight to the evidence that they did protect the store from being looted.

Two newspaper photographs show a smashed window and empty display that is likely a section of the windows of Herbert's Blue Diamond Jewelry store. It was identified as a jewelry store by the captions to both photographs, and several bracelets and a pearl necklace can be seen on the back row of the display in the image that includes a white man looking into the window (no example of that image being published has been found; it is part of the Bettman collection).
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Only the caption of the photograph in the Afro-American gave a location for  the store, on Lenox Avenue, so not at the address of Herbert's store. However, compelling details in the photograph point to Herbert's, namely the distinctive panels beneath the windows, which are visible in the Tax Department photographs of the store, most clearly in the section visible in the photograph of the building to the store's north on 7th Avenue. Mistakenly locating the store on Lenox Avenue, as the caption appears to have done, also occurred a story in the New York Evening Journal, quoting the manager! The Afro-American photo caption also reported that items had been taken from the store window, but did not use the term looting, instead describing merchandise "scattered in all directions" rather than taken. The image itself could equally well fit with the displays having been emptied by clerks, as several other newspapers reported, as with having been looted.

Whenever they arrived, police "were stationed in front of the store for the night," as the Home News put it, one of the few stores identified as receiving such protection. One patrolman standing in front of the store appears in a image taken by a photographer for World Wide Photos, published in the Burlington Free Press and several other newspapers.

While the caption did not identify the store, the distinctive panels that decorated the exterior below the windows are visible behind the officer. He was armed with a "riot gun," a rifle rather than pistols regularly carried by police. Additional officers may have guarded other sections of the storefront. Four patrolmen with riot guns guarded the store in a New York Evening Journal story, three patrolmen in the Daily News, while the New York American and Home News reported two policemen guarded the store, and the New York Herald Tribune did not specify how many "police with riot guns." (Only the Afro-American mentioned police setting up "machine guns to prepare for pitched battle," weapons that appear not to have been part of the police equipment). Clashes between those policemen and crowds are mentioned only by Bernard Newman, interviewed in the Daily News: 

It looked for a while, according to Newman, as though the mob would crash the doors and pillage the store, despite three policemen with drawn guns who guarded the entrance. "We waited near the rear, ready to barricade ourselves in the cellar," Newman continued breathlessly, "but by some miracle the doors held."

In other reports, the police presence less dramatically deterred crowds from approaching the store windows. Police "patrolled in front of the building," in the New York Herald Tribune's account, "Their armament effectively preventing attack by looters," according to the New York American. A second patrolman with a riot gun was photographed guarding another store at the intersection of 7th Avenue and West 125th Street, likely the United Cigar Store across 7th Avenue from Herbert's Blue Diamond Jewelry on the northwest corner of 125th Street. Notwithstanding the police guards, no one arrested for breaking windows, or looting, was charged with targeting the jewelry store.

However many windows were broken, multiple rocks were apparently thrown at the store, as Newman displayed a collection of rocks to reporters from the New York Evening Journal, New York Post and Daily News, the later publishing a photograph of them. The United Cigar Store and the businesses on the other corners were also targeted during the disorder; Regal Shoes on the southeast corner was also reported looted, while the United Cigar Store on the northwest corner and the branch of the Chock Full O'Nuts restaurant chain on the southwest corner only had windows broken. Only three stores with broken windows are reported on West 125th Street east of 7th Avenue, suggesting that most of the crowd instead went north and south on the avenue, where there were multiple reports of looting and assaults, including the looting of another jewelry store, owned by Jack Sherloff, opposite Herbert's store by the Alhambra Theatre.

The broken windows in Herbert's Blue Diamond Jewelry store were more widely and extensively reported by the white press than any other damaged business. A prominent location likely contributed to that coverage, as did the apparent willingness of the store manager, Bernard Newman, to speak with reporters.

The jewelry store is recorded at the address in the MCCH business survey in the second half of 1935 and is visible in the Tax Department photograph from sometime between 1939 and 1941.

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